It's not just what we do. It's how we make you feel.

Our story

We wanted to build a different kind of gym.

When we started This Is Fitness back in 2015, we kept hearing the same things.

Gyms felt intimidating. Impersonal. Full of equipment, but not always full of people who genuinely cared about helping you.

And we thought there had to be a better way.

Coming from service backgrounds, we knew something important: people remember how you make them feel.

So we set out to create a gym where looking after people wasn't an added bonus. It was the whole point.

Somewhere you'd be welcomed by name. Where your coach would know what you're working towards, notice your progress and celebrate the little wins just as much as the big ones.

Where you could have a bit of banter if that's your thing, or simply get your head down and enjoy an hour to yourself.

Over a decade later, that's still what This Is Fitness is all about.

Proper coaching. Good people. And a place where you can feel comfortable being yourself.

Because we're proud of the strength our members build. But we're just as proud of how they feel when they walk through our doors.

— Liam & Hayley, Founders

More than fitness

A community that shows up for others.

We're incredibly proud of what our members achieve inside the studio. But some of our proudest moments happen outside it.

£30,000

Raised for A Child of Mine

Together, our members and team have raised an incredible £30,000 for A Child of Mine, a local charity supporting families through the devastating loss of a child.

From fundraising events to community challenges, seeing everyone come together for a cause so close to our hearts has been something pretty special.

We've supported other brilliant charities along the way, too. But A Child of Mine remains our main charity partner, and we're proud to continue supporting the incredible work they do.

Because being part of This Is Fitness has always been about more than fitness.